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Asda launch 150 new products for Ramadan

Asda launch 150 new products for Ramadan

This year, Asda is celebrating its biggest Ramadan yet with 150 new product lines, great deals and an easier shopping experience than ever before across the store.

As the holy month approaches, Asda is making it quicker and easier for you to find what they need with dedicated Ramadan aisles in 150 stores, a +47% increase from last year. These stores are in key areas across the country, such as Wembley, Leicester and Sheffield, with seasonal displays featuring an extensive range of trusted brands at affordable prices.

Whether you’re looking for Halal products, tinned ingredients, frozen food, baked goods, fresh fruit and vegetables or even cookware, look no further than the variety and breadth of choice on offer, at selected Asda stores and online. From store cupboard essentials like 10kg Elephant Atta flour for £7, KTC’s 400g tins of chopped tomatoes, 4pk x 1l Rubicon Mango Fruit Juice for just £5 and many more you can find all your must-have items under one roof to get your kitchen Ramadan-ready.

New this year, ensuring there is something for the whole family, include Ramadan Countdown Calendars with celebratory chocolate treats inside and The Desi Doll Company’s innovative, bi-lingual soft plush talking Muslim dolls for £30 that speak and sing in English and Arabic, providing a fun and unique way for young children to learn languages.

Supporting brands and business owners, one of them is Farzana Rahman, who founded The Desi Doll Company in 2008 after noticing how the market lacked Islamic toys to teach children about religion and faith, in fun and interactive ways. Farzana says, “I left my banking career and designed Aamina and Yousuf. These are two interactive plush dolls that talk and sing when you press their hands, feet and nose! They teach children the basics of the Islamic faith in a fun and light-hearted way.”

Farzana continues, “Having our toys in 150 stores across the UK means that our talking dolls can reach even more households. Asda customers now have the opportunity to discover our unique toys whilst doing their weekly shopping – how convenient is that!”

Paul Dudley, Director at Beacon Confectionary Ltd, believes it was important to introduce chocolate countdown calendars for Ramadan, after spotting a huge gap in the market and lack of variety available. Ramadan Countdown Calendars provide a highly engaging and interactive way to educate children on the significance of Ramadan.

Paul said, “this is the first year we have launched our products in Asda. By working with Asda, we are able to reach out to a wider audience, especially through its extensive Ramadan aisle.”

Sara International Ltd is also stocking its extensive range of Madina and Palestinian Medjoul dates for the first time in Asda. Founder, Osama Aziz, launched his business back in 1985, at a time when there was a lack of Arabic or/and Halal food widely available in the UK. On the importance of dates during Ramadan, Osama says, “on a personal level, I consider offering dates during Ramadan to Muslims, is a duty, and our success in doing so has given us great joy!”

Osama added, “it’s a great chance to reach a wider group of Muslims and I believe it will help us offer top-quality dates at affordable prices.”

Noor Ali, Head of World Foods at Asda, comments: “I’m really excited to help our Asda customers perform Ramadan Fasting and celebrate Eid Festival, by making it as affordable and convenient as possible to fill their shopping baskets with everything they need, across multiple categories. I’m also really proud to work with small, family-owned businesses who have really unique offerings and are truly passionate about making Ramadan and Eid as special as it can be, for our Asda customers.”

The holy month of Ramadan is a time of spiritual cleansing, family bonding and charity, as well as a time of reflection and rejuvenation for Muslims around the world.


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