British manufacturer and importer of high quality disposables, Herald is currently enjoying an increase in sales across its full product range as more customers are taking advantage of its best price offering. Providing an unrivalled breadth of choice, a quick turnaround on goods and a speedy delivery, the family-run company continues to go from strength to strength…
All items in Herald’s vast catalogue of goods enjoy a keen market however the company’s selection of disposable cutlery is gaining a particularly strong following among wholesalers and retailers, at the moment. All items are reported to be selling well, from the wrapped meal sets to the easy-to-use, folding, plastic cutlery, Clik, and the wooden products.
The Clik range, available in black and white and including wrapped folding forks and spoons, is ideal for fruits and salads and is particularly versatile and handy. It’s also fully recyclable and is popular with a large number of customers thanks to the range’s competitive pricing structure.
Herald is a company that takes a pragamatic approach to its product offering, choosing to lead with three key selling features – quality, price and choice – while affording equal importance to each. The supplier has a strong and loyal customer base thanks to its reputation for quality, the variety of its range and its efforts to keep all prices down.
Such has been the surge in levels of demand across many of the cheaper disposable items, Herald has increased the amount of warehouse space set aside for goods such as plastic cutlery pieces to best manage demand.
In a nod to its efforts to supply the broadest selection, the company offers three very different ranges of cutlery in its plastic offering, alongside the CLIK brand.
Carizma, Tuzcani and Windzer, provide a wide variety, allowing the customer to shop according to style and budget preference. For the retailer, this means being able to offer its customers a good selection to choose from.
Carizma is Herald’s standard, practical range and includes a selection of value, plastic cutlery, including knives, forks, dessert spoons, teaspoons and pizza tripods, in a variety of sizes.
The Tuzcani also appeals to those with an eye on the bottom line. This elegant, medium duty assortment includes forks, knives and a mix of spoons, including an ice cream spoon which is offered in a variety of colours. Available in meal packs, the range can be presented as invidually wrapped cutlery if required.
Sales of meal packs, containing napkins, salt and pepper, are also bouyant, which is consistent with food to go providers competing to ensure that their offering is among the very best. Providing cutlery, napkins and condiments in a single pack is both convenient and hygenic, which is, of course, a winner with the customer and end-user.
Finally, Herald’s plastic disposable cutlery collection is completed by the deluxe Windzer range, for the more discerning customer who might require a heavy duty alternative. Again, there is a full selection on offer, which includes all significant cutlery items, in black, white, clear and champagne shades.
Managing director of Herald, Yogesh Patel is keen to promote the individual brands: “Just because products are cost-effective and disposable doesn’t mean that customers don’t want choice and that’s why we’ve decided to specifically group and brand our goods. Our challenge, moving forward, is to ensure that these names are associated with Herald and that customers start to recognise them as part of our brand family.”
Herald also sells natural birchwood cutlery, stirrers and skewers. Part of the company’s quality Rootier range, these products are on trend as the demand for natural disposables, made of paper and wood continues.
Yogesh comments: “Natural products are regarded as more environmentally-friendly, presenting a conscientious, worthy option that sits better with a growing majority. We’ve thoroughly embraced this concept and are extending our overall range to cover a full mix of materials, including eco and completely compostable choices.”
Herald’s Rootier selection also includes ice-cream and lolly sticks, ice-cream spoons and chopsticks. It sits alongside the popular Mr Chip birchwood chip fork, which has established its own following in recent years with the brand securing almost 100 per cent of repeat business for Herald. Yogesh adds: “Mr Chip is a personal favourite of mine as the customers love it and that single product accounts for a large proportion of our wooden catering disposables turnover.”
Herald recently introduced a range of paper straws, along with plant-based PLA (corn starch) plastic straws, to its product selection in a bid to respond to demand from the growing number of customers who are requesting a wider choice of green products.
The paper straws provide a durable and robust choice and are available in a selection of block colours. Yogesh states: “There’s usually a cost issue attached to more sustainable items but we have worked hard to ease the price bracket, making these straws a most attractive option. We’ve all read the stories, and seen the television coverage, detailing how sealife is suffering due to the mass of plastic products, including straws, at large in our oceans. It’s a major concern for the consumer and we wanted to support our customers by giving them the opportunity to react with an alternative, eco-friendly option.”
The paper and PLA straws are an addition to Herald’s pioneering range of beverage auxiliary products, which includes the UK’s first edible straws. Other products available in the company’s extensive disposable range include plastic and paper cups and plates, lemon wipes and other related tableware; bar disposables, including plastic glasses and cocktail accessories; microwaveable containers, food containers and packaging; bakery products; candles; and disposable aprons, gloves, headwear, along with other janitorial items.
The company is also mindful of its customers’ needs when it comes to both printed and plain packaging, choosing to supply standardised plain products alongside its printed items so that smaller concerns can tailor the packaging themselves.
A cheaper and most cost-effective alternative, these plain items can be labelled accordingly and as needed. Herald is also happy to take orders of any size, which also helps if customers have storage issues.
With over thirty years since its inception, the company is renowned for its vast catalogue of goods that provides an unrivalled breadth of choice for the bar, catering and FM sectors. As well as importing goods from all around the world, Herald manufactures certain products and has recently invested in new machinery, including extra injection moulding machines, and more space in a bid to increase its manufacturing output and to grow its market share.
The supplier adheres to a standard, refusing to stock products that fall below a certain grade in order to protect the company’s reputation and its customers’ expectations. Herald is currently reviewing its website as it prepares for a period of strategic growth.
For more information, visit www.heraldplastic.com or call 0208 507 7900
