UK’s first “pop up” newspaper forms after Brexit

The launch of a ‘pop up’ newspaper has been announced by media company Archant in response to the Brexit vote.

The publication will be called The New European and only four issues are planned – any subsequent editions will depend on sales.

Set to be printed in Berliner format, the publication was conceived less than a week ago and its senior editors believe it will be the fastest ever newspaper to be created. If all goes smoothly, it will be on the shelves on July 8 at a cost of £2.

Following the outcome of the EU referendum, Archant bosses felt there was an opportunity to market a product at the 48 per cent of voters who “felt let down by traditional media”, launch editor Matt Kelly told The Independent. The company were also keen to exploit the market opportunity presented by the 16 million people who voted to Remain — the paper’s distribution will be targeted at areas which voted to stay within the EU.

“The traditional route to market [for newspapers] involves huge amounts of market research about where your target audience will be strong, but it’s been handed to us on a plate,” Mr Kelly said.