THE President of the European Turkish Brands Association (ATMB), Vehbi Keleş, visited the President of the Istanbul Chamber of Industry (ISO), Erdal Bahçıvan.
The visit took place at the ISO headquarters in Odakule, Istanbul with the presence of ISO Assembly Vice President Sadık Ayhan Saruhan. During the visit, discussions were held about the recent developments and expectations in the European economy, which is Turkey’s largest export market. The activities of the ATMB, whose purpose is to organize activities contributing to the branding process of Turkish companies in Europe, were also discussed.
The visit also evaluated the contributions that ATMB could provide in the coming years for the further expansion of Turkey’s strong industrial brands in the European market. The discussion also focused on possible collaborations in the fields of innovation and technology to enhance the competitiveness of the Turkish industry in Europe.
The visit emphasized the importance of the accumulated knowledge and experience of both organizations, and explored potential joint projects that could be undertaken in this framework in the future.