ON Friday, June 17 Mediareach Advertising held its “Acknowledgement Awards” for its Multicultural Partnership Events at The Dilly Hotel, Piccadilly, where Londra Gazete was awarded for its dedicated work during the pandemic.
The gala took place at the Madhu’s Mayfair award-winning restaurant in Central London, an event was organised to acknowledge the hard work of Media and Content partners despite the toughness of the past two years.
“At Mediareach Advertising, multicultural media partnerships are a unique proposition of ours. A big part of the work we do, from bespoke content to omnichannel marketing, goes back to the dedication of our media partners. For that, we have come together to celebrate the diversity, cultural insights, tonality, inclusivity, and relevance in content and media planning,” said Saad Al Saraf, CEO.
MediaReach CEO Saad Al Saraf
Media houses from across the UK were gathered to discuss the challenges of the diverse media industry and plan for better collaboration opportunities in the future. Editors, journalists, producers, and different stalwarts of the media family found it a great setting to strengthen their connections and build new ones.
“We wanted to gather our influencers, writers, media professionals, and creatives who regularly help produce relevant content to highly diverse audiences in the UK and globally. They deserve acknowledgment as the behind-the-scenes heroes of great omnichannel campaigns we have produced and broadcasted with efficient results,” added Javed Husain, Media Director.
Leading figures from the ethnic media industry received awards and accolades for their contribution to developing multicultural media partnerships in the UK.
One of these was Londra Gazete, attending the event English Editor Yesim Ozyigit accepted the award, which was give for dedicated work carry out by our newspaper during the pandemic, working to ensure that the Turkish-speaking communities received vital information during this period.
“These partnerships have been a key catalyst in driving change for the government, the NHS, and brands during and after lockdown. They rolled up their sleeves during a harsh storm, yet we ended up with 1000s of content clips on TV, Print, Radio and Digital for Covid-19 awareness and for the vaccine roll-out to ethnic and diverse groups,” concluded Ankita Dobhal, Lead– Media Partnerships Team.
MediaReach’s Ankita Dobhal
This was Mediareach Advertising’s first-of-its-kind event. The company’s integrated, multicultural advertising hive keeps moving forward and working harder towards the most consolidated partnerships that can achieve desired advancements across the ethnic media landscape.
