World Cup uplifts supermarket sales

SUPERMARKET sales has increased at their fastest rate this year with demand due to the World Cup and the warm weather, research suggests.

Market reseach firm Kantar Worldpanel asserted food and drink sales in the 12 weeks to 15 July rose by 3.6% from a year earlier.

During the week England played Colombia and Sweden, alcohol sales hit a record for a week outside of Christmas and Easter.

Tesco still has the largest share of the grocery market at 27.6%. But has slightly decreased from last year.

Aldi, Lidl and the Co-op all saw their market share grow. Aldi now has a record market share of 7.5%, up from 7% last year, while Lidl has a share of 5.4%, up from 5.1%.

Kantar claimed the Co-op was helped by more people shopping locally. The rest of the big High Street chains saw their market share remain the same or fall back slightly.

Asda, Iceland and Morrisons held sales while Tesco, Sainsbury and Waitrose both saw their market share fall back. Home delivery food service Ocado saw its market share grow to 1.2%.